Ignition, a leading UK provider of vehicle and asset finance, is supporting an exciting new start-up in the prestige car sector. PaddlUp is a brand-new auction house for prestige and supercars, blending the ease and efficiency of an online auction site, with trusted physical environment for viewing the cars.
Run by businessman and serial supercar owner, Joe Priday, and dealer group expert, Tim Mayneord, PaddlUp is in good hands. The pair’s approach is to provide customers with a stress-free and risk-free purchasing experience. Whilst the car auctions take place online, an impressive PaddlUp showroom has been created near Malmesbury to showcase the vehicles and provide a reassuring, high-end purchasing experience. This has been enhanced by the creation of an exclusive members club, PaddlUp Motion. As well as storing the cars, and providing viewing opportunities, the showroom features a members only Motion lounge, coffee bar and exciting race simulators.
Ignition was recognised by the entrepreneurs as an expert in the Prestige Car financing sector and was approached to help fund more than £300,000 for equipping the show room with simulators, furniture and soft furnishings. This was achieved with a tailored financial solution involving three funders.
CEO, Tim Mayneord, comments: ‘The approach from the Ignition team has been refreshing. Their understanding of our unique business model, which features a state-of-the-art online platform coupled with sumptuous physical premises, has made getting access to capital stress-free.’
For more information on PaddlUp visit www.paddlup.com .
