Ignition Credit

Business & Personal Asset Finance for the South West & Wales

Call Us: 01872 272900 or 0330 010 4282

A new look for a re-energised and ambitious STAR Asset Finance Group

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The group-wide re-brand reflects a closer alignment of the group’s businesses and new specialist divisions – ready to serve UK SMEs better than ever.

In a challenging time for many UK SMEs, STAR Asset Finance Group are confident they’re building a group that serves their financing needs better than many other independent asset finance providers. 

STAR Asset Finance Group have a bold ambition to be the most recommended asset finance provider in the UK and believe they can achieve this by offering more to customers, without taking away what they have come to expect – great personal and local service. 

Stronger together

This re-brand across all group businesses, inspired by the new leadership team of Jim Higginbotham (CEO) and Paul Slapa (Commercial Director), reflects a closer alignment and even greater collaboration within the group, with more shared resources and expertise and investment in improved back-room systems. 

They have also created new specialist divisions – STAR Stocking and STAR Professions – backed up by expert hires and a new STAR Loans product providing unsecured ‘own-book’ lending with greater decision speed and flexibility. 

National business benefits with a local touch

The result is a nation-wide group that is able to offer more financial options, more choice, more flexibility and more value to their customers. And because they still operate through local businesses, they are able to retain the local touch and understanding that their customers expect and value so much. 

A model that’s working for UK SMEs

This year, the group will exceed a landmark of £1.5 Billion of funding since the group formed in 2015, supporting over 100,000 UK SMEs. Their 2022 funding growth is already currently double the market rate.

The STAR Asset Finance Group has always been a great collection of local businesses, but this latest brand refresh signals the start of a new era where the full strengths of the group can be accessed by all our local customers, demonstrating we truly are stronger together. 

“I’m really excited about driving the STAR Asset Finance Group forward into its next chapter of growth. We have a great team, fantastic customers and a world of opportunity.” 
Jim Higginbotham, CEO STAR Asset Finance Group.

See how it looks by watching our video

STAR Asset Finance launches STAR Loans as part of its expanding product suite

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UK commercial lending business, STAR Asset Finance Group, has today announced the launch of a new unsecured commercial loan product.

The loans, available to Professional Practices and SME’s across the UK, are available over terms ranging from 3 months to 5 years, with a maximum lend of £250,000, and can be accessed via any of the STAR family of companies.

STAR’s loan product is one of several new offerings available to UK businesses from the Group, having launched their “STAR Stocking” product in June for vehicle forecourts and garages, and sees the group continuing to invest in supporting their customers.

The group also recently launched a northern presence with the recruitment of 3 BDM’s in Cheshire, Staffordshire and Northumberland, and continues to recruit in order to meet increased demand from its customers.

STAR Asset Finance Group Commercial Director, Paul Slapa, said of the STAR Loans launch, “Launching a loan product allows us to better service the funding needs our customers.  We continue to support their asset finance needs but can now also better support their cash-flow challenges without relying on 3rd party funders to do so.”

“The introduction of a loan solution also aids us with our continued growth plans, as we enter new markets where loans are the primary source of funding needed by customers.”

“Over the next 3 to 4 years, we will treble the size of our group, and new solutions such as unsecured loans and stocking finance contribute to that.”

STAR Asset Finance employs over 160 people across the UK, and has arranged over £1.4Bn of funding since the Group was formed in 2014.  In the first half of this year, STAR’s lending volumes grew over 14% – twice the UK SME market average, according to FLA stats.

About Ignition Credit

Registered Office
Sterling House,
Green Court,
Truro Business Park,
Threemilestone,
Cornwall,
TR4 9LF

Phone
01872 272900
0330 010 4282

Email
Sales Enquiries: [email protected]

Office Hours
Monday-Friday: 9:00AM-5:00PM

Cornwall Chamber of Commerce