Truro-based Ignition, a leading provider of vehicle and asset finance for UK SMEs, is continuing its expansion with the appointment of Richard Bowley as Business Development Manager.

Richard brings with him 27 years’ experience in the South West business community, including 11 years as Relationship Manager at Lloyds Banking Group where he was responsible for a portfolio of more than 200 SME clients across the region.

Ignition offers finance for a wide range of assets from plant and machinery to vehicles and business equipment, either using its own funds or via joint trading relationships with a panel of major finance houses. In his new role, Richard will be looking to maximise new business opportunities predominantly across Ignition’s heartland in Devon and Cornwall.

Richard Bowley comments:

“I’ve worked with SME’s in the South West for many years, and it’s clear that there are many opportunities for these businesses to grow by taking advantage of the competitive and flexible solutions that Ignition can provide.  I’m looking forward to getting out into the business community, meeting new prospects and devising some great finance packages to help SMEs in the region thrive.”

Paul Caunter, Managing Director at Ignition, comments:

“It’s an exciting time for Richard to be joining us, hot on the heels of a number of other appointments including Ele Smith as Business Development Manager and Tony Holton as Sales Manager.   With a strengthened team we will be increasing our presence in the business community, maximising opportunities, and consolidating our reputation for outstanding customer service.”

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Truro-based Ignition, a leading provider of vehicle and asset finance for UK SMEs, is welcoming a new Business Development Manager to its growing team.  Ele Smith is already an active member of the business community in the South West region, previously working at Santander as Director of Transactional Banking and Liquidity for Bristol, Devon and Cornwall. 

Ignition offers finance for a wide range of business assets from plant and machinery to vehicles and business equipment, as well providing general business loans. In her new role at the company, Ele will be supporting SMEs from a wide variety of sectors, helping Ignition to further consolidate its strong customer base across the South West region. 

Ele brings with her 27 years of experience in the finance sector with Santander, where in her most recent role she focused on developing deposit product and transactional banking business for Santander UK in the South West region, driving new to bank business and supporting Relationship Directors as a product specialist.

Ele Smith comments:

“SME’s are hugely important to the South West economy, accounting for almost half the region’s employment.  I’m excited to be working with and championing these businesses in my new role, providing the financial support they need to help them grow and thrive.”

 Paul Caunter, Managing Director at Ignition comments:

“We’re thrilled to have Ele on board. She is highly regarded in the business community and has a strong track-record for delivering excellent solutions and forging lasting relationships with clients.   Ele’s appointment provides a further boost to our skilled and committed team, and will help us build on our success across key markets and sectors.”