With a career spanning over three decades in Commercial Banking, Ele Smith has established herself as a prominent figure in the asset finance market, specialising in renewable energy funding solutions for UK businesses. Her journey began at Santander, where she dedicated herself to supporting UK SMEs across a diverse range of sectors, including Manufacturing, Retail, the Professions sector and Education. More recently, she has been a driving force behind the renewable energy sector market at Ignition Credit, a specialist vehicle and asset finance provider based in the picturesque locale of Truro, Cornwall.
In the past two years, Ele has navigated a significant transformation in the business landscape. The increasing need for companies to take control of their energy expenditure, prompted by changes in legislation and soaring energy prices, has brought about a seismic shift. This transformation has ushered in a previously unexplored territory for Ele and her team: the renewables sector.
From the outset, Ele was at the forefront of championing this emerging sector within Ignition Credit. She took it upon herself to delve deep into understanding customers’ unique use cases, meticulously matching them to the limited funding options initially available in the broker market. As demand for renewable energy funding solutions surged, so did the number of funders willing to support this type of asset finance, including the development of an in-house lending function at Ignition.
Ele’s career has also seen her play pivotal roles in several large-scale and high-profile solar projects. While cost savings remain a crucial aspect of transitioning to solar energy, Ele firmly believes in the myriad of advantages it brings. These include reduced reliance on the National Grid and its volatile pricing, quicker returns on investment through the use of more efficient equipment, a significant reduction in a business’s carbon footprint, and an enhanced public image through demonstrable Corporate Social Responsibility (CSR) actions.
Ele Smith’s unwavering commitment to the renewable energy sector and her profound expertise in asset finance have not only propelled her to the forefront of the sector but have also positioned her as a leading authority in the realm of sustainable business financing. Her visionary approach to funding solutions continues to drive positive change for UK businesses in their pursuit of a greener and more sustainable future.
Find out how Ele is helping businesses across the South with their solar projects
If you have been considering your ‘Green’ journey then speak with Ele today. Call 01872 247207 or get in touch below.
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